News

BT's student ads replace Adam and Jane
BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who take the baton from long-standing characters Adam and Jane, view first here.

Lurpak readies £10m product launch
Lurpak is launching a £10m ad campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch in 10 years.

NEWSPAPER ABCs: Guardian is only daily riser in December
The Guardian was the only English national daily newspaper to report a month-on-month circulation uplift from November to December, in a particularly bad month for red-top titles.

Brand leaders predict little benefit from London 2012 Olympics
The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact on their business, according to a survey.

P&G to raise $5m for youth sports programmes
Procter & Gamble (P&G) has revealed plans to raise $5m (£3.3m) this year to establish and sustain youth sports programmes around the world, from donations and a portion of sales of its leading brands, including Pampers, Tide, Gillette and Pantene.

Mobile shopping increases nearly threefold
Mobile shopping in December surged in 2011 with a 187% increase in the number of transactions from same month in 2010, according to analysis from IBM.

Unilever's Weed talks media connectivity and consumer behaviour
Technology convergence is set to dramatically change how people consume media and the best ways for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.

Company magazine unveils redesign
Hearst has revamped Company magazine, its monthly women's title, beginning with its February issue, out on Monday.

Mixmag launches live monthly event
Mixmag, the monthly dance music magazine, is launching a regular event called Mixmag Live, featuring performances by its cover stars and guest editors, from the March edition.

Lastminute.com widens Top Secret offering
Lastminute.com, the online hotel, travel and leisure brand, is extending its Top Secret hotels offering to include restaurants, theatre tickets and car hire.

Bolt becomes Branson in Virgin Media speed spoof
Virgin Media is launching its biggest advertising campaign to date, which features Olympic gold medal sprinter Usain Bolt impersonating Sir Richard Branson.

Immediate launches Lonely Planet and Top Gear iPad apps
Immediate Media has launched two iPad apps for Lonely Planet and Top Gear magazines, both priced at £3.99.

NMA insists Richard Desmond is welcome to return
The Newspaper Marketing Agency (NMA) would welcome Richard Desmond's Express Newspapers back as a member despite the newspaper tycoon's withering assessment of the newspaper trade body at yesterday's (12 January) Leveson enquiry.

Creative duo Frances Leach and Chris Bowsher join DLKW Lowe
DLKW Lowe has poached Dye Holloway Murray's Frances Leach and Chris Bowsher to further boost its creative department.

BA promotes Comber to head of brands and marketing
British Airways has promoted Abigail Comber to the position of head of brands and marketing at the airline with immediate effect.

Morrisons ramps up convenience push with frozen range
Morrisons is extending its push into the convenience market with the launch of its frozen ready-meal range and the opening of its third convenience store.

MasterCard sponsors The Brits content on Vevo
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership with the music video platform Vevo.

Government backs IPA challenge to find creative entrepreneurs
Ed Vaizey, minister for culture, communications and creative industries, helped launch an IPA competition to find the next creative entrepreneur at the IPA president's New Year reception last night.

Collective launches premium video RTB marketplace
A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from publishers including IPC and iVillage has been launched by Collective.

Blue Dragon rolls out Chinese New Year Aurasma campaign
Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma technology to mark the Chinese New Year later this month.